Agenda
TUESDAY, APRIL 19TH 2022
8:30 – 10:00 – Registration & Vendors Showcase
10:00 – 10:15 – Welcome & Official Start - David Kain, President at Kain Automotive
10:15 – 10:45 – Google – Impact Keynote – Main Room
“Pivot Points with Google”
Presented by Derek Humphrey, Senior Account Executive, Google
10:50 – 11:20 – CallRevu - Impact Keynote - Main Room
“In a World of Storms, Be the Hurricane-Strategies for Weathering the Inventory Shortage”
Presented by Matt Wagner, Director, National Accounts - OEM & Channel Partners,
CallRevu – Main Room
11:25 – 12:05 – TradePending - Premium Keynote - Main Room
“A Celebration of Humanity and Our Ability to Adapt”
Presented by Joe Dallas, Chief Business Officer, TradePending
12:05 – 12:45 – Break & Vendor Showcase
12:45 – 1:30 – A2ZSYNC - Premium Keynote - Main Room
Chip Perry
12:45 – 1:30
A2ZSynch
Premium Keynote
Chip Perry, CEO, TradePending
“Frictionless: Why the One-Person Sales Model is the Future of Auto Retail”
Presented by Chip Perry, CEO, A2ZSYNC
1:40 – 2:10 - Breakout Sessions – 3 Simultaneous Sessions
Main Room Breakout - L2TMedia - Breakout Workshop
“EV: The Next Episode”
Presented by Christian Coomer, Manager-Customer Success, L2TMedia
Mid Room Breakout – Impel (formerly SpinCar) - Breakout Workshop
“Getting Personal with Conversational AI: How AI is transforming the customer experience”
Presented by Art Dessein, Vice President of Enterprise Sales, Impel (formerly SpinCar)
Live Lab Breakout - DealerWorld - Breakout Workshop
“Disrupting the Disruptors”
Presented by Troy Spring
2:20 – 2:50 – Cox Automotive Inc. - Impact Keynote – Main Room
“Expectations vs. Reality: The Big Shift in the Consumer Journey”
Presented by Erin Lomax, Vice President, Operations Leader, Consumer Marketplace, Autotrader
2:55 – 3:35 – PureCars - Premium Keynote – Main Room
“Effective Advertising in the Age of Disruption”
Presented by Jeremy Anspach, Founder, and Executive Chairman
Lauren Donalson, VP of Client Experience & Strategic Partnerships, PureCars
3:40 – 4:10 – CARS - Impact Keynote – Main Room
Presented by Dean Evans, Fuel
4:15 – 5:00 – Presidio - Vendor Shark Tank
Hosted by Stephane Ferri, Strategic Advisor, The Presidio Group, and David Kain
Vendor Contestant 1 - (5-minute pitch)
Vendor Contestant 2 - (5-minute pitch)
Vendor Contestant 3 - (5-minute pitch)
Voting by Attendees and Announcement of Winners and Trophies
5:00 – End of Day Wrap Up with David
5:45 – Bus leaves from 21C Hotel for an evening at Castle and Key Distillery
6:30 – 8:30 – CarNow -Tour, Reception, and Speaker – Castle and Key Distillery
Premium Keynote
“Are you a Now dealer?” Are your people coming to work to work, or are they coming to work to wait? What happens when dealerships adopt a “Now” attitude!”
Presented by Tim Cox, Chief Evangelist & Co-founder, CarNow
8:30 - Bus leaves from Castle and Key Distillery for the 21C Hotel
9:15 – 10:30 – DOM360 - Pizza and Beer Party at the Hotel in Main Ballroom
WEDNESDAY, APRIL 20TH 2022
7:00 – 8:00 – Buffet Breakfast in Main Room
7:30 – 8:00 – Special Keynote Presentation
“Attribution: The challenges of measuring your media in a privacy-first world”
Alfred Kishek, Client Solutions Manager, Meta
7:00 – 8:00 - Vendor Showcase Upstairs
8:00 – 8:30 – Welcome and Dealership Best Idea Contest - UniteDigital
3 Finalists will Present their Best Ideas – (Finalists pre-selected from all entries)
Voting by Attendees
$1000 and Trophy to 1 st Place
$350 and Trophy to 2 nd Place
$150 and Trophy to 3 rd Place
Hosted by the Unite Digital Representative and David Kain
8:30 – 9:10 – Search Lab Digital - Premium Keynote – Main Room
“The Guide to Automotive SEO in 2022”
Presented by Greg Gifford, VP of Search, Search Lab
9:20 – 9:50 - Breakout Sessions – 3 Simultaneous Sessions
Main Room Breakout – Foureyes - Breakout Workshop
“How to Stop Data from Destroying Your Dealership”
Presented by Dave Steinberg, CEO, Foureyes
Mid Room Breakout – Volie - Breakout Workshop
“The Costs of Not Having the 3 Components You Need to Run a Great BDC!”
Presented by Scott Davis, President, Volie
Live Lab Breakout – DealerOMG - Breakout Workshop
“Your Vendors Aren’t Your Strategy: How to build a cohesive marketing strategy in a world of competing vendors”
Presented by Dave Lemmon and Andrew Street, DealerOMG
10:00 – 10:20 – Break & Vendor Showcase
10:20 – 10:50 – Breakout Sessions – 3 Simultaneous Sessions
Main Room Breakout – Agile Creative - Breakout Workshop
“The Power of Video to Engage & Motivate”
Presented by Justin Brun and Ben Koller, Principals, Agile Creative Solutions
Mid Room Breakout – Better Car People - Breakout Workshop
Presented by Matthew Belk
Live Lab Boardroom – Open - Breakout Workshop
Presented by TBD
11:00 – 11:30 – Outsell - Impact Keynote – Main Room
“One Year Later – What Our Customers Have Learned”
Dealer Panel
Hosted by Shawn Zents, Account Executive, Outsell
Shaun Kniffin – Germain Automotive
Matt Walsh – Carter Myers Automotive
Judi Anderson – Carter Myers Automotive
Chip Alvey – Oxmoor Auto Group
11:35 – 12:05 – Kain Automotive Keynote - Main Room (30 minutes)
“Unleash Your Superpowers to Accelerate Your Team’s Success!”
Presented by Chelsea Stillwell, Education and Training Director, Kain Automotive
12:05 – 12:15 - End of Day Wrap Up with David Kain
12:45 – Bus leaves from 21C Hotel for an afternoon at the Horse Races at Keeneland Racecourse
1:15 – 5:00 – Podium - Afternoon at the Horse Races at Keeneland Racecourse
Premium Keynote
“How to Win Locally: 5 Marketing Strategies for Auto”
Presented by Scott Sabo, Partnership Growth Manager, Podium
5:30 - Bus leaves from Keeneland Racecourse for the 21C Hotel
6:15 – Night out in Lexington at your leisure
THURSDAY, APRIL 21ST 2022
7:00 – 8:00 – Buffet Breakfast in Main Room
7:30 – 8:00 – Special Keynote Presentation
“Digital Transparency and F&I Profitability”
Joe St. John – Tech Entrepreneur and Sr. VP of Business Development, StoneEagle
7:00 – 8:00 - Vendor Showcase Upstairs
8:00 – 8:10 - Welcome, Official Start
David Kain, President at Kain Automotive – Main Room
8:10 – 8:40 – DriveCentric - Impact Keynote - Main Room
“The Ultimate Guide to Digital Etiquette”
Presented by Steve Roessler, Chief Evangelist Officer, DriveCentric
8:45 – 9:25 – Special Keynote Presentation
“The 6 steps Online Lead Follow Up Program without a BDC”
Paul de Vries – Founder of #DCDW, Spokesperson for eBay Automotive in the Netherlands
9:30 – 10:00 – Reunion Marketing - Impact Keynote - Main Room
“Embracing the Evolution of Facebook’s Ad Ecosystem”
Presented by Dane Saville, Public Relations and Brand Manager | Co-Founder, Reunion Marketing
10:00 – 10:20 - Break and Vendor Showcase
10:20 – 11:00 – AutoFi – Premium Keynote – Main Room
“3 Ways to Merge Your Website and Showroom Experiences”
Presented by Kerri Wise
11:05 – 11:35 – Marchex - Impact Keynote - Main Room
“Today’s Marketplace Reality: It’s not what you say, it’s how you say it”
Presented by Stephanie Robbins, Senior Director, Dealer Success, and Matt Muilenburg, Head of Industry – Automotive, Marchex
11:35 – 12:15 - Kain Automotive Keynote – Main Room
“Leadership Strategies for a Brave New Automotive World”
Presented by David Kain – Main Room
12:15 – 1:00 - Wrap-up, Door Prizes, Final Thoughts - Main Room
Plus 2022 PERFORMANCE ACCELERATION PLAN
David Kain, and Chelsea Stillwell, Kain Automotive – Main Room
12:30 – Safe Travels Home!