Mastering Digital Marketing – February 22 – 23

This two-day course is perfect for dealers, general managers, general sales managers and internet/BDC managers who want to be digital market leaders. We provide the foundational structure for your operational blueprint.

NCM Institute training team members all have firsthand experience in operating financially successful digital dealerships. Attendees will learn all the details.

Summary of key concepts covered during the course:

  • Establishment of dealership digital vision and goals
  • Understanding and creation of an exceptional customer experience
  • Development of efficient and effective processes and work habits
  • Understanding creative communication tactics – email, phone, text, chat, video, postal mail and social networking
  • Establish the best operational structure with proven leadership strategies
  • Review of new technologies (CRM, mobile, etc.) to ensure efficiency
  • Create a progressive digital marketing framework (websites, search, lead sourcing, online classified, social and reputation management)
  • Establish financial and performance metrics for remarkable sales results and ROI

Call the NCM Institute at 866.756.2620 for more information or to register now.

Class Dates:

February 22 – 23, 2018 – Lexington, KY

We limit attendance to ~18 so you have the right amount of group interaction and individual focus. This workshop will provide you with the tools to make this your best year yet!

Workshop Trainer – Chelsea Magee

Chelsea is an exceptional talent in our business and brings a unique perspective as a millennial to our training. Having been involved in digital success throughout her career she gains valuable insight in helping dealers with their Digital Marketing.

Chelsea is our Client Success Director and oversees our Online Training Website, Digital Marketing, and Social Media. Most importantly she manages our client web based training to review Mystery Shops and Internet Process Performance Reviews. She has extensive experience in working with our most successful clients and will ensure you have all the attention you need to understand how to make all these strategies and tactics work for your dealership.

Schedule of Events

The training will start at 9:00 am both days and conclude at 4:00 pm. We won’t exhaust you with needless banter. This will allow you to relax and enjoy all the activities in and around downtown Lexington.


Please contact Jessica Kain with any questions or by email to or on her cell phone at 859-797-6807.


Call the NCM Institute at 866.756.2620 for more information or to register now.

Location, Accommodations, and Other Useful Guidance

The workshop will take place at the Kain Training Center, just minutes from several downtown hotels, including the Downtown Hyatt Regency which offers our clients a lower room rate.

The dress code for the event is business casual.

We will provide morning and afternoon snacks and drinks, as well as lunch.  You will be able to make dinner plans on your own. We can give you recommendations of some of our favorite restaurants nearby.

For details on dining and entertainment in Lexington, visit