Training

verb
gerund or present participle: training

  1. teach a particular skill or type of behavior through practice and instruction over a period of time.
  2. cause to be sharp, discerning, or developed as a result of instruction or practice.

Sharpen your skills with Kain Automotive. Our Internet Sales, BDC Operations, and Digital Marketing courses are designed for you to apply at your dealership right away so you can have immediate and long-term market-leading results.

We offer training in 4 formats:

  1. Workshops
  2. In-Dealership Training
  3. Web-Conference Training
  4. Kain University Online

Please scroll down to review the current options and contact Jessica Kain at 859-797-6807 or by email at Jessica@Kain.Auto for more details.  She will be glad to discuss the available options with you at any time to ensure you select the platform that best fits your business needs.

We can also customize a program just for your dealership or group.  We know it’s a big decision and we want to help you determine what is best for your company.

If you’d like to utilize our Free Self-Evaluation Tool to determine whether training is a good option for you, just ask and we will be glad to provide it for your benefit.

Workshops

Internet / BDC Operations Management – September 19 – 20
This course is perfect for internet/BDC Managers. Attendees will learn time-tested and proven processes to ensure market-leading performance. If you desire higher customer connection rates, more appointments, more sales and more profit, then this course is for you.
Mastering Digital Marketing – September 21 – 22
This two-day course is perfect for dealers, general managers, general sales managers and internet/BDC managers who want to be digital market leaders. We provide the foundational structure for your operational blueprint.
13th Annual Kain Clients & Friends Digital Success Workshop – November 14 – 16
It's time to register for our 13th Annual Clients & Friends Workshop. This event is going to be spectacular and will once again take place at the 21C Museum Hotel in Downtown Lexington. The dates are November 14 - 16.

In-Dealer Training

BDC Operations Training
We provide web-conferencing options to deliver our BDC Training for dealerships that are unable to attend off-site or host dealership training. We teach our complete 8 Steps to BDC Success strategies and tactics in a convenient and efficient format.
Internet Sales Operations Training
Our Internet Sales Operations training curriculum is proven to drives sales and profit results for our clients. We teach our complete 8 Steps to Digital Success strategies and tactics and create an Operational Blueprint that guides your team through their internet growth.

Web Conference Training

BDC Operations Training
We provide web-conferencing options to deliver our BDC Training for dealerships that are unable to attend off-site or host dealership training. We teach our complete 8 Steps to BDC Success strategies and tactics in a convenient and efficient format.
Internet Sales Operations Training
We provide web-conferencing options to deliver our Internet Sales Training for dealerships that are unable to attend off-site or host dealership training. We teach our complete 8 Steps to Digital Success strategies and tactics in a convenient and efficient format.
Mystery Shops
Our Mastery Shopping service motivates your team to greater performance through progressive coaching. We often hear sales team members moan when they hear the term "mystery shop," and that's why our methodology inspires team members to improve their processes and tactics.
Process Performance Reviews
We've been training dealerships since 2003, and nothing comes close to improving overall Internet and BDC performance like the Process Performance Review. We believe that one hour will dramatically improve your CRM utilization, your internet and BDC processes and your communications tactics. It takes minimal preparation. No theory, just better results.
Digital Marketing Review and Coaching
One of the greatest challenges in operating a successful digital operation is managing your various digital marketing elements. Considering the remarkable amount of money that goes toward digital marketing in your dealership, this is definitely is not something you want to risk. We'll review your digital marketing actions and provide you with the expert guidance.

Kain University Online

Kain University Online Training
Kain University Online is perfect for ongoing education for your current team or onboarding new employees. We have complete modules that replicate our in-dealership and workshop training available 24/7/365.

Testimonials

“We had a great 3 days of training last week. Chelsea was super!!! Ranks in the top % of training/workshops I've attended. I've been doing this for 20 plus years and she was a Pro. You guys have a ROCK STAR with her. Thx for all the wonderful years of friendship and partnership. Look forward to many more. ”-Kevin Liles, General Manager at Edwards Chevrolet-280
“We train daily, and we review the process (which is the Kain Process) weekly. As a result, we’re setting more appointments, and selling more Internet leads than ever before. We are consistently over my personal goal of 20% for the year so far. ”-Arden Hamrick, Joe Holland Chevrolet (Micro-Workshop Attendee)
“I am very happy with the training workshop I just attended a few weeks ago! I enjoyed the workshop-classroom environment, teaching methods, my classmate's input, and the staff at Kain Automotive. I feel that we were provided good material to return to the store to share and easily work with our internet and sales teams. Thank you very much, David!”-Lee Hendricks, Micro-Workshop Attendee
“David, Jessica, and Chelsea have helped us rebuild our Internet department process with great success. We are in the process of installing a modern process to a modern situation: how to deal with the Internet shopper appropriately. The support and resources Kain has provided us are excellent and we look forward to working with them whether here, on the phone, or in Kentucky!”-Jacob Boggus, Boggus Ford Harlingen, TX

Resources

Everyone can use a little boost now and then.  For that reason, we have developed a selection of resources that you can leverage for your ongoing educational benefit.

Kain University Online
Kain Client-Toolkit
Kain Exchange
Kain & Co.

If you’d like more information on these resources…just ask.  We’d love to be of assistance.

View Resources

Digital Quick Tip

David Kain discusses the Kain Pre-Contact Checklist and how using it before you respond to Internet Leads will ensure better engagement with your prospects which will allow you to set and keep more appointments.